Clik here to view.
Email Marketing Minute: The Power of Preference
Selling a wide variety of products is good for business, but makes email marketing relevancy difficult. See how the folks at Sam’s Club put the power of preference in their subscribers’ hands.
View ArticleClik here to view.
Please Don’t Treat Me Like a Stranger
Earlier this year, SubscriberMail engaged a vendor to assist with an online advertising initiative. Just a couple of weeks ago, I received an email from this vendor that—despite containing elements of...
View ArticleClik here to view.
Keep Your Email Messages in the Strike Zone
There was a time when I was, indisputably, the most feared pitcher in my small town Little League—for all the wrong reasons. Let’s just say that if you were within three feet of home plate, you had...
View ArticleClik here to view.
Keeping Your Email Messages Relevant for Gmail’s Priority Inbox
Earlier this week we went over the ins and outs of Gmail’s new Priority Inbox. The biggest challenge the new inbox will pose will be continuing to get your message seen by your email subscribers....
View Article
